1. Purpose of this privacy notice

This privacy notice aims to give you information on how we collect and process your personal data through your registration with our practice and use of our website, including any data you may provide through our website when you sign up to our newsletter, or purchase a product or service.

We prioritise the protection of children and encourage parents to observe and/or participate in all web browsing they do. This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements any other notices and is not intended to override them.

Contact details
Hill City Vets, LR&Sons Limited, SC753365, registered in Scotland 1a Shandon Crescent EH11 1QE

2. The data we collect about you

Personal data, or personal information, means any information about an individual (the ‘Data Subject’) from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

• Identity Data including first name, maiden name, last name, username or similar identifier, title and gender.
• Contact Data including billing address, delivery address, email address and telephone numbers.
• Pet Data including the name, species, breed, gender, insurance records and medical history of your pet(s).
• Transaction Data including details about payments to and from you and other details of products and veterinary services you have purchased from us.
• Technical Data including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
• Profile Data including your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. • Usage Data including information about how you use our website, products and veterinary services.
• Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data or date of birth ).

Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or veterinary services). In this case, we may have to cancel a product or service you have with us. We will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you, including:

• Direct interactions. You may give us your Identity, Contact, Pet and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• register with our practice;
• request our products or services;
• create an account on our website;
• subscribe to our publications;
• request marketing to be sent to you;
• enter a competition, promotion or survey; or
• give us feedback on our products or services.

• Automated technologies or interactions.
As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.

• Third parties or publicly available sources.
We may receive personal data about you from various third parties [and public sources] as set out below.

• Technical Data from the following parties:

• analytics providers [such as Google based outside the EU];
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services [such as PAYPAL based outside the EU]

• Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we are about to enter or have entered into a contract for the delivery of veterinary services with you.
• Where processing is necessary for our legitimate interests (or those of a third party) as well as your interests, and your fundamental rights and freedoms do not override those interests.
• Where we need to comply with a legal or regulatory obligation.

Please refer to the Glossary to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data
- To register you as a new customer
-To process payments for products and services we provide to you, including: Managing payments, fees and charges Collecting and recovering money owed to us
-To manage our relationship with you, which will include: Notifying you of treatments that your pet is due, or which may be beneficial to your pet Notifying you about changes to our terms or privacy policy Asking you to leave a review or take a survey
-To enable you to partake in a prize draw, competition or complete a survey
-To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

Marketing
We may process your personal data in order to make suggestions and recommendations to you about products or services that may be of interest to you (‘direct marketing’). In these cases, the lawful basis we rely on is ‘consent’. Before we process your data for direct marketing purposes, we will require your consent to do so. Consent means any freely given, specific, informed and unambiguous indication of your wishes by which you, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to yourself.

Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need for your pet(s), or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will only receive marketing communications from us if you have purchased products or services from us and specifically ‘opted in’ to receive such communications.

Opting out
You can ask us or third parties to stop sending you marketing messages at any time or adjust your marketing preferences or by following the opt-out or ‘unsubscribe’ links on any marketing message sent to you or by contacting us at any time.

Cookies
Our website uses essential cookies to enable core functionalities such as security, network management, and accessibility. Our website may also use non-essential cookies, such as Google Analytics, to help us to improve our website by collecting and reporting information on how you use it. Finally, our website may use marketing cookies in order to promote products which you may find interesting. These cookies will in almost all cases only collect anonymous data. For more information about the cookies we use, and how to disable them, please see our cookie policy.

5. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can We keep basic information about our customers (including Contact, Identity, Pet, Financial and Transaction Data) for six years after they cease being customers for legal and tax purposes.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

6. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to request access to your personal data and receive a copy of the data we hold about you. You have the right to request corrections of your personal data to ensure we hold accurate copies of data regarding you. You have the right to request erasure of your personal data so that it may be removed from our data store, however if there are legal reasons preventing us from deleting your data you will be notified by us at the time.

You have the right to object to or restrict the processing of your data for the purposes listed above. You have the right to request transfer of your data to you or a third party. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

You have the right to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us